6: What concerns/considerations are there (if any) for the media institutions involved in your case study as a result of the impact of new and digital

The instantness of the internet has caused a huge problem for newspapers. This is because they where and still are the most popular source of political information within the media, but the speed of the internet has caused a potential threat to the platform. The internet holds the capability for an instant gratification to be fulfilled. Also some newspapers aren't as trusted because of there economic focuses and the freedom of the internet sources gives them a more trustworthy feeling for some viewers. During an interview with Christian O'Connell David Cameron swore live on radio this could have lead to discipliner for absolute radio as well as possible legal action. The BBC decided to run a disrespectful comment about Lady Margret Thatcher made by Jonathan Ross in a pre-recorded interview. Given the fact that the BBC is a public service broadcaster outrage was caused with a number or members of the conservative party making complaints. The banning of social networking sites in a number of countries after the tunisian revolution in order to stop similar type facebook groups building to protest against the government. Also in Dubai and other Islamically ran countries have banned the use of smart phones because of the capability they hold to access the internet and in turn websites which have been banned in such countries. This includes the banning of skype which allows free cross country video and audio interaction.