3: What issues may there be regarding media effects and/or regulation/ censorship as a result of changes due to new and digital media?

On a radio interview with Christian O'Connell of absolute radio David Cameron said the word 'twat' when asked about twitter. The show was broadcast on a number of different platforms including: SkyTV, Virgin Media TV, Freeview, DAB, FM radio among others. It cause some offence and the Prime Minister later apologised for his comments claiming he didn't mean any offence that it may have caused and how he never knew that it was even a swear word. O'Connell asked Cameron whether or not he was on twitter to which David Cameron replied "The trouble with Twitter, the instantness of it – too many twits might make a twat." At the time Cameron thought this was quite a quick response and said to his PR lady that he thought it had been quite a good interview. She responded saying that it was but it was a pity a about the swear word. He said what 'pissed' yeah sorry about that, then she said no not that the other one the t word. This shows that maybe these new digital media services may need some form of regulation or censorship. Also hours after Bin Laden's death was announced to the world manipulated images of a fake dead body claiming to be his where posted on the internet. Also he became a trending topic on twitter that day and actor/wrestler Dwanye 'The Rock' Johnson renamed the day Osama Dead Laden day. Top end politicians are some what becoming celebrities and this can be seen as an effect of the contemporary media landscapes obsession with idealisation of figures. In an interview with Jonathan Ross, David Cameron spoke about he had been followed to work by cameras the day after he had became the head of the conservative party, whereas before his relatively unknown to the general public.