5: What are the political and social implications of the new technologies and the methods of their consumption?

Politics has always been very important within the media landscape as it essentially determines how we live our day to day lives. New technologies has allowed for a lot more interaction between the governments and the people they govern to become more readily available. New technology, in particularly the internet, gives any one a free viable source of getting in contact with their member of parliament. However the introduction of such technology has made the role of top politician change into being some what like the role of celebrity. This suggest that common society and the media landscape is addicted to make ideals out of people. The methods of consumption has vastly increased and the amount of political footage, articles and web pages etc. has massively increased with stories about politicians circulating through a number of different genres. For example we have seen british prime minister David Cameron appear on talk show the Jonathan Ross show. He was the first politician to appear on the show; it's usually guest consist of sports personalities, actors and people who are generally seen as celebrities. Also he appeared on a segment on car show top gear. The section he appeared on was called 'stars in reasonable priced cars' this would suggest that he is perceived as being star or celebrity. The now very public lives of top politicians and political states means that globalisation within the world can appear. Other countries can see how other countries are run and therefore demand their country do similar things through interaction through social networks for instance. Also it means that within a country the media attention politicians receive now means that they aren't able to do as they please. They now that their actions are likely to become public knowledge and therefore should act as a deterrent.