Marxism
New media posses a potential threat to the idea of marxism in politics. Marxism relies on the lower class audiences remaining comfortable in their social position, to ensure the economic wealth of the upper classes. Also it gives the lower classes a false sense of consciousness or empowerment. New media generally allows uncensored content from the lower classes to be shared amongst each other and therefore conclude that the political state is biased towards the upper class and how they can affect this. For example the Tunisian revolution generating mass numbers on Facebook, as well as the tuition fees protest gaining the same king of following on social networking sites. Also the recent death of Osama Bin Laden has been accused of being a conspiracy theory. The video of the president Obama's speech was uploaded on youtube and now has over 3 million views; this has subsequently lead to a number of people asking the see images of the body and multiple cross examination of the story. Being so close to the next american election it has been suggested that it's a scam to ensure Obama's re-election by ex-govonur Jesse Ventura.
Postmodernism
New media in politics has lead to a number of postmodern techniques being applied to a number of news stories and political programs. On a election day a huge number of graphics appear on every news channel covering the election, trying to predict where the votes will go and the possible results of this; such as a coalition government. Also before the election three prime ministerial debates where broadcast live on television networks BBC, ITV and Sky all in High Definition. These debates had live popularity line charts which fell and rose when each politician spoke, depending on the audiences reaction. This is another example of postmodern technique which leads into the idea of false truths. How the popularity of each opinion was broadcast on television leading to that opinion becoming the common truth amongst the most about of people and therefore becomes perceived as the truth.
Feminism
Politics is very male dominated and the publicity of female politicians is much lower than that of the males. Jonathan Ross placed Britain's only female prime minister into Laura Mulvey's male gaze when he made highly confrontational comments about her in a interview with current prime minister David Cameron. During the interview he made comments about David Cameron masturbating over Lady Margret Thatcher and duly offended many Conservatives.
Users & Gratifications
The main gratification gained from peoples interaction with politics through the media is one of information. In countries with democracies in particularly during years with elections the viewer watches politics and interacts with it mainly to make decision about they want the country to be run.
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