Laura Mulvey

Laura Mulvey 1975:
Mulvey argued the male gaze theory, which is that the media is an unsymmetrical power relationship between the audience and institutions showing them. It highlights the masculine perspective and ignornes the feminie side. Also it suggest that man objectifiy women in the media, which essentially means that they ignore the fact that women have emotions and intellagence; suggest that they are slaves simply there for vouerism and to serve this purpose."According to Laura Mulvey mainstream film staisfies esspeacially the male spectator by projecting his desirers on the screen. Women are regarded as objects of fetishistic dsiplay for male viewers' pleasure."

E-media: http://blogs.warwick.ac.uk/michaelwalford/entry/laura_mulvey_and/
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Print: Fetishism and curiosty