"Social anthropology is devoted especially to the study of institutions considered as systems of representations, cultural anthropology, to the study of techniques which implement social life." This quote basically suggest that the social norms are set out by the institutions behind the representations.Strauss believed that representations are made and this means that all representations have ideologies behind them; with certain messages being encoded into them and others left out.
E-media: http://www.telegraph.co.uk/news/obituaries/science-obituaries/6496558/Claude-Levi-Strauss.html
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Print: Structural Anthropology
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