MEST 4 Task 1: Sky Sports News

Sky Sports News is a 24-hr sports news channel which shows an array of sports mainly focusing on football, giving sports which Sky doesn't broadcast the least amount of air time. It was launched on October 1st 1998 by BSkyB and still runs presently, initially the show was launched with the slogan the home of sports but later lost this and focused on showing sports news. The channel has experienced a number of revamps and changed its name to Skysports.com TV but later changed the name back due to the popularity of the pervious name. Their are a number of shows which come on daily and these include:

• Afternoon Report
• Evening Update
• Good Morning Sports Fans
• Through The Night
• Sky Sports News At Ten

The channel comes on Sky, Virgin, UPC and TalkTalk TV digital channels and now has a HD channel on Sky as-well as an online channel on the internet. The channel used to appear on Freeview as-well but was removed on August 24th 2010 and replaced with Sky 3+1. The change was advertised and was supposedly for improvements to the channel. Also Virgin Media had a dispute with Sky and were unable to negotiate a deal to show the channel. Consequently Virgin with Setanta Sports launched Setanta Sports News on the October 30th 2007, the show went into administration was removed June 23rd 2009. After negotiations had failed the electronic programming guide read 'OLD SKY SPORTS SNOOZE' were the channel used to be on Virgin. The issue has since been resolved and the channel is back on Virgin.

http://gu.com/p/bxgz

Sky Sports News now has a radio station, website, twitter and facebook page. The website launch was promoted with the change of the name and the twitter has 51,937 followers and has made 39,627 tweets.