MEST 4 Redo

1: Outline the Text and Topic to be investigated

The Truth Behind Hip Hop - Take a look into rumours of hip hop being run by Freemason illumanti trying to subliminally drive its followers into worshipping the devil or another type of deity. Also take a look into the criticism of the mainstream media that hip hop promotes violence and promiscuity. And finally explore the claim that hip hop is dumbing down it's audience and lowing the social standards shared by the masses; such as drug and alcohol use, having sexual activity with more than one sexual partner and going into prison.

2: Outline the proposed linked production piece

A number of pages in hip hop magazine XXL. The first page will be the front cover, followed by the contents page, a 3paged feature article and possibly an advertisement. The link between the research and the production is the genre. The magazine will give me a format to present my findings as well as portray the common ideological conventions of the hip hop scene.

3: List at least 2 Media texts that you plan to investigate.

Worldstarhiphop.com and MTV Base music channel

4: Why have you chosen these texts?

I have chosen Worldstarhip.com because it audience is the hardcore hip hop fan and the website blog address all issues concerning the hip hop genre and will give me a great insight into the elements which surround hip hop. My second choice MTV Base is a music channel dedicated to playing hip hop/r&b music 24 hours a day; i choose this because it is target at a more mainstream audience and displays hip hops place in the current media landscape.

5: Apply MIGRAIN to the 2 texts.

Worldstarhiphop.com

M A on-line video blog or vlog
I DJ Whoo Kid owns and Jordan Tower films associated

G Hip Hop Videos and videos with connection to hip hop

R Uncensored footage from the hip hop community

A

I Violence and Promiscuity

N Pages of video content

MTV Base

M Music videos

I Viacom

G Hip Hop/R&B

R Music Video Stars

A

I Glamours lifestyles/ High Life

N 24 Hour Music Channel

6: What are the issues and debates surrounding these two texts?

Is the content on worldstarhiphop.com to raw, it has been argued that the footage goes to far showing shootings and sex scenes. And is the lifestyle being shown all day long on MTV base a bad role model to the audience watching.

7: State why you believe the 2 texts fit the 'contemporary media landscape'.

Both text fit the contemporary media landscape because the are both still current and are both still running on the respective platforms.

8: Discuss the reason this topic area resonates so deeply with you?

Because it is an area of which I am interested and want to find out about therefore I will be motivated to research. Also the work won't feel like work and therefore I will be more likely to do more for longer periods.

MEST 4

1. The Truth Behind Hip Hop - take a look into the controversy surrounding the hip hop genre/culture and investigate the reasons why

2. The linked production piece could be:

• a 4/5 page article in XXL or another hip hop based magazine touching on a number of topics associated with the hip hop culture.
• a music video showing the current state of hip hop in the current media landscape.
• a radio interview with a hip hop star talking about the violence and abuse of women in hip hop or arguments of free masonry.

3. MTV Base - music channel solo based on playing music from a hip hop culture.

XXL Magazine - a magazine solo based around the hip hop lifestyle.

4. Because they are both based around the hip hop genre and will have a lot of content as-well as address all of the topics that are said to be caused by the raise of hip hop in the main stream media.

5.MTV Base

M Conventions of the typical video i.e. girls, alcohol

I Viacom

G 24-hr Music Channel

R Represents the stars of the videos as living glamours lifestyles

A

I Shows the Ideologies of Hip Hop through the videos and promotes such ideologies to the audiences

N Plays music videos as well as comedy and reality television all based around artists

M Articles and pictures

I Harris Publications

G Hip Hop Magazine

R The Hip Hop genre through pictures and articles on the stars

A

I Shows the Ideologies of Hip Hop through the content of the magazine images and text

N A number of features articles

6. The negative qualities hip hop music promotes such as: the selling of illegal drugs, violence, the mistreatment of women and promiscuity.

7. These two texts fit within the contemporary landscape as they are both still running in the current day and still acquire a large number of viewers/readers. Also the topic if hip hop is still within public debate and still manages to make it into the mainstream media i.e. a hip hop/r&b song can make it to top of the pop charts or a hip hop based film can make millions in the box office.

8. I choose to this topic because an area i hold genuine interest in and believe that could motivate me to do more research and work as it won't even feel like work. Also there is still a lot of content available on the topic along with many issue which allow for critical anatomy.

MEST 3

1. The MediaGuardian 100 is a list of people who have effected the current social climate and influenced the media landscape. It includes names of candidates and their professions, for example Steve Jobs creator of a

Apple (He toped the list). The panel of judges consists of a number of different people connected with different aspects of the media and are all at quite high points in their careers.

2. Their are 19 women in the list

3. Jay Hunt-BBC 1 Controller

Rebekah Brooks-News International Chief Executive

Elisabeth Murdoch-Shine Group Chairman & Chief Executive

Helen Boaden-BBC News Director

Dame Marjorie Scardino-Pearson Chief Executive

Tessa Ross-Channel 4 Controller of Film & Drama

Dame Gail Rebuck-Random House Chairman & Chief Executive

Roisin Donnelly-Procter & Gamble UK & Ireland

The majority of women in the list are chairmen & chief executives showing that for women to make it onto the list they have to be in the very top positions. This show that the media institutions on a whole are controlled by men.

4. 19% of the list is female

5. The balance of power in this list shifts towards men, their are 81 men in the list opposed to just 19 women. This could be for a few reasons such as: the prejudice against women in the work place, men holding and keeping a monopoly on the key media roles or the panel may be basis due to the fact that they consists of more men then women 5/4.